Apple sued for 'false' advertising


Feel frustrated every time Apple releases an iOS update and asks you to empty storage space on your iPhone or move data to iCloud? You're not the only one.

In fact,according to the times of India, a lawsuit has been filed against Apple in a US court (Bay Area federal court), alleging that the Cupertino giant doesn't inform users about the space required by updates, prompting them to move data to iCloud, Apple's freemium cloud storage service.

According to a report by SiliconBeat, the plaintiffs claim that iOS 8 can take up as much as 23.1% of the advertised storage capacity on Apple devices. Apple doesn't disclose the actual storage space the OS takes and peddles the iCloud service to users who have no other option for saving their pictures and videos. The plaintiffs seek damages and changes to Apple policies under California state law.

The complaint also mentions that the actual storage capacity offered by Apple iOS devices is not close to the capacity advertised by the tech giant.

As per a Forbes report, the complaint claims, "the discrepancy between advertised and available capacity is substantial and beyond any possible reasonable expectation. For the Devices, the shortfall ranges from 18.1-23.1%."

The complaint alleges that Apple reduces the size of the storage allocated to users for storing media while the size used for system resources (inaccessible to users) stays unused.

As per the plaintiffs, Apple "knows, but conceals and fails to disclose in its advertising, marketing or promotional materials," the discrepancy related to storage space.

They also allege that Apple offers less storage than advertised, so that it "could sell that capacity on iCloud in a desperate moment."

The complaint also mentions iOS 8 being bloated and using a large part of storage space.

Apple has not commented on the matter, yet.

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